Today we’d like to introduce you to Alice Lewis.

Thanks for sharing your story with us Alice. So, let’s start at the beginning and we can move on from there.

A little over two years ago I decided to take a leap of faith and start my own business. I wanted to create a way for women to have a flexible career option, within a creative space that interests them. So, I coupled that with the demand for consumer lifestyle experiences and launched Alice’s Table in 2015. We throw chic flower-arranging workshops across the country and teach women how to host classes themselves so they can launch a creative career or side gig that’s fun, flexible, and rewarding.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?

Never, I think roadblocks and hiccups are critical to building a business. Deciding to start a company is truly the easiest part! It feels frightening and uncertain but what you learn after a few years out on your own is that those feelings won’t go away.

When I first started, my biggest worries were building a website that worked and selling two events per month. Those were big challenges and I worked every day to achieve them. Now, two years later, we have hundreds of events on the calendar at a time and are managing new levels of customer service volume.

Please tell us about Alice’s Table.

We believe that anyone can be a thriving entrepreneur with the right tools and community! With the lifetime support of a community of fellow Execs, and Alice’s Table team, who streamlines the back-office work (ticket sales, flower ordering, customer care, and more), Execs can reach their full potential as business owners, and tap into the growing demand for lifestyle experiences.

When I founded the Event Exec program I wanted to provide women with a business that wasn’t based on pushing products. Instead, our Execs deliver lifestyle through creative and unique experiences. Our model is built for growth; cooking, crafts, the possibilities are endless!

If you had to go back in time and start over, would you have done anything differently?

I don’t believe in looking back and saying I would change something. The absence of mistakes is not a success because you are not improving. I believe success is a series or two steps forward, one step backwards.

The thought crosses your mind all the time… if we could only get to X we would be doing great! The funny thing is once you reach X, the next obstacle has already appeared in front of you. When you are growing a company the target is always moving and maybe in ways that you never expected.

Find the full article here!