About Alice's Table
Founded in 2015, Alice’s Table hosts award-winning, virtual experiences nationwide. Guests choose from a curated selection of seasonal workshops, receive materials delivered directly to their door, and create something amazing step-by-step with an expert host.
2020 marked a tremendous year of growth for Alice’s Table. The brand introduced live streaming experiences and launched gourmet culinary workshops - an addition to their signature floral workshops - through a partnership with Harry and David. Alice’s Table has also developed a first-rate private events business, which provides a seamless way to send a curated experience and host an event to remember.
The company’s dedication to creating top-tier, virtual entertainment and innovative technology has quickly positioned Alice’s Table to become a leader in the experiential space.
Alice's Table has been featured on Shark Tank twice, receiving a deal with Mark Cuban and Sara Blakely, in addition to Live with Kelly & Ryan, Vanity Fair, Forbes, Create & Cultivate, and more.
Founder & CEO
In 2015, CEO and founder Alice Lewis launched Alice’s Table with the mission to become a leader in experiential retail and entertainment.
Alice has been featured on Shark Tank, and secured top investors including Mark Cuban, owner of the Dallas Mavericks and Sara Blakely, Founder of Spanx, to help bring Alice’s Table mission to life. Alice was a guest on LIVE with Kelly & Ryan, The Everygirl, Create & Cultivate, among other accolades. She is a sought after speaker on startups, women’s entrepreneurship, and the experience economy.
Alice graduated from the University of Pennsylvania with a major in Visual Studies and a minor in Consumer Psychology from Wharton. She received her MA from the Sotheby's Institute, where her thesis project garnered national attention, leading Alice to become an advisor to the US Customs and Border Patrol, the FBI Art Crime Department, and Palantir Technologies.
Alice is the Vice-Chair of Membership for the Museum Council at the Museum of Fine Arts Boston and is an active member of a number of charitable organizations throughout Boston.
William is our CFO, focusing specifically on financial optimization for continued growth of Alice's Table over time. Previously he advised numerous high net worth families at ICONIQ Capital, gaining deep knowledge of the startup space and financial optimization in the valley. He earned a BA with honors in Economics and Accounting from Claremont McKenna College. William lives in Salt Lake City and is an avid rock climber.
Head of Partnerships & Business Development
Brooke focuses on Business Development and Partnerships. Joining us in 2017 from the children's apparel world, by way of Tea Collection, she is passionate about helping entrepreneurs start their own businesses and ensuring their success. In her downtime, she can be found biking along the Charles River in Boston with all 3 kiddos in tow or planning their next international trip. Brooke earned an MBA from Boston University and a BA from Pennsylvania State University.
Bridget Hogue Costello
Head of Growth
Certified coach, sales strategist, and entrepreneurial empowerment expert, Bridget Hogue Costello, joined Alice’s Table as the Head of Growth in 2020. In her past life, Bridget was the Head of Merchandiser Relations at Chloe + Isabel and worked at India Hicks in a National Field Development role - with a focus on creating strong leaders and coaching sales stars. Bridget landed at Alice's Table to once again build on the already existing community of strong, connected, female entrepreneurs. When she’s not supporting our field of Alice's Table Execs, she can be found in her kitchen or garden with her husband Lance, daughter Margaux, son Jack, and chihuahua Charli Brown.
Vice President of Experiences
Lindsay is responsible for the experiences Alice's Table brings to you. She focuses on the development of our collections and curating the best products and materials for our lifestyle classes. Lindsay also oversees our Lifestyle Host program and works closely with our incredible talent pool to ensure they deliver fun and memorable experiences to our guests. Lindsay graduated from Bowdoin College with a BA in English and a minor in Education On weekends, she can be found on the tennis court trying to get better at her net game, spending time with her husband and two young girls or practicing some sort of charcuterie board in an attempt to discover the next great Alice's Table experience.
Head of Product & Customer Experience
Previously the Marketing Lead at Alice's Table, Laura now oversees our Product and Brand Experience, focusing on elevating our brand through cutting edge technology and unparalleled Customer Care. After working in both agencies and start-ups, and being raised by a gardener-extraordinaire of a father, Laura joined Alice’s Table in 2016 in pursuit of advancing her start-up experience, while bringing her appreciation of the outdoors, indoors. When she's not helping our customers live their #joyouslife, Laura can be found in the kitchen with a glass of wine, binging the latest culinary docu-series, or discovering the best new eats in Boston and beyond.
Partnerships & Business Development
Halsey joined Alice’s Table in 2020 and focuses on business development and partnerships. He has led business development and sales efforts within companies in several industries including finance, technology and food & beverage. Halsey played division one college hockey and earned a BA from Dartmouth College and has an MBA from the Tuck School of Business. He enjoys spending time with his wife and two daughters whether it’s on a soccer field, hockey rink, golf course, or the beach.
Strategic Projects Manager
After years of cultivating relationships with our Execs, Michelle moved into a strategic role, managing our supply chain and special projects. She earned a BA in Chemistry from Assumption College, and joined Alice’s Table in 2017 to take her passion for event planning to new heights. In her downtime, Michelle can be found taking boxing classes, reading for book club, or traveling.
Event Success Associate
Maria focuses on event operations and delivering world-class customer service to our clients. She joined Alice’s Table in August 2020 as we embraced our pivot to a new virtual world! After 10 years of working in the events & hospitality space, Maria was eager to join the team and apply her event management skills and warm hospitable nature to our events! Maria earned her Master’s in Sport Management at Springfield College. In her downtime, Maria can be found exploring the latest restaurant scene, traveling the world, or at the beach with her dog Brady!
Event Success Associate
Erin is our Event Sales Coordinator, focusing on event operations and assisting Event Execs with their events. Erin joined Alice’s Table in February 2020 to experience a true start-up and grow her skills from an operational standpoint. She earned a BA degree in Communication and Psychology from The University of Massachusetts Boston. In her downtime, Erin can be found taking hot yoga classes, trying out new restaurants, and walking Castle Island in South Boston.