About Alice's Table
Alice’s Table hosts flower arranging workshops nationwide to bring women together to learn new skills, and live a social and creative lifestyle. Its unique Event Exec program empowers women to launch their own events businesses and supports them with an innovative online platform and active community to help them be successful.
Our goal is to be the bright spot in the modern busy woman’s life - the thing she looks forward to at home and on the town. Modern women don’t have time to be Martha, they need lifestyle delivered.
Alice's Table has been featured on Shark Tank, receiving a deal with Mark Cuban and Sara Blakely, in addition to Live with Kelly & Ryan, Create & Cultivate, The Everygirl and more.
Alice's Table launched in September 2015. While we are flower-focused today, you will never believe what else we have in store!
Founder & CEO
While working in the tech industry, Alice Lewis saw the emergence of the gig economy and identified a need for more flexible and creative jobs for women that truly meet their needs and lifestyle. Alice wanted to empower women to start their own creative businesses while giving them the tools, knowledge, and community they needed to be successful. She coupled that with the growing demand for consumer lifestyle experiences, as well as her background in art and entrepreneurship, and in September 2015 she founded Alice’s Table with the mission to empower women across the country to start their own creative floral arranging businesses.
William is our CFO, focusing specifically on financial optimization for continued growth of Alice's Table over time. Previously he advised numerous high net worth families at ICONIQ Capital, gaining deep knowledge of the startup space and financial optimization in the valley. He earned a BA with honors in Economics and Accounting from Claremont McKenna College. William lives in Salt Lake City and is an avid rock climber.
Head of Partnerships & Business Development
Brooke focuses on Business Development and Partnerships. Joining us in 2017 from the children's apparel world, by way of Tea Collection, she is passionate about helping entrepreneurs start their own businesses and ensuring their success. In her downtime, she can be found biking along the Charles River in Boston with all 3 kiddos in tow or planning their next international trip. Brooke earned an MBA from Boston University and a BA from Pennsylvania State University.
Bridget Hogue Costello
Head of Growth
Certified coach, sales strategist, and entrepreneurial empowerment expert, Bridget Hogue Costello, joined Alice’s Table as the Head of Growth in 2020. In her past life, Bridget was the Head of Merchandiser Relations at Chloe + Isabel and worked at India Hicks in a National Field Development role - with a focus on creating strong leaders and coaching sales stars. Bridget landed at Alice's Table to once again build on the already existing community of strong, connected, female entrepreneurs. When she’s not supporting our field of Alice's Table Execs, she can be found in her kitchen or garden with her husband Lance, daughter Margaux, son Jack, and chihuahua Charli Brown.
Head of Marketing & Brand Experience
Laura oversees our Marketing and Brand Experience, focusing on expanding the reach of Alice’s Table nationally. Laura also manages our UX/UI alongside our developers. After working in both agencies and start-ups, and being raised by a gardener-extraordinaire of a father, Laura joined Alice’s Table in 2016 in pursuit of advancing her start-up experience, while bringing her appreciation of the outdoors, indoors. She graduated from Simmons College with a BA in Public Relations/Marketing/Communications.
Strategic Projects Manager
After years of cultivating relationships with our Execs, Michelle moved into a strategic role, managing our supply chain and special projects. She earned a BA in Chemistry from Assumption College, and joined Alice’s Table in 2017 to take her passion for event planning to new heights. In her downtime, Michelle can be found taking boxing classes, reading for book club, or traveling.
Event Sales Coordinator
Erin is our Event Sales Coordinator, focusing on event operations and assisting Event Execs with their events. Erin joined Alice’s Table in February 2020 to experience a true start-up and grow her skills from an operational standpoint. She earned a BA degree in Communication and Psychology from The University of Massachusetts Boston. In her downtime, Erin can be found taking hot yoga classes, trying out new restaurants, and walking Castle Island in South Boston.
Shea joins us as our Marketing Intern, contributing to public relations and social media for Alice's Table. She began her junior year at Boston University's College of Communications this fall, working towards a degree in Public Relations. Outside of work and school, Shea spends most of her time back home in New Hampshire with her six dogs.