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About Alice's Table

Alice’s Table hosts flower arranging workshops nationwide to bring women together to learn new skills, and live a social and creative lifestyle. Its unique Event Exec program empowers women to launch their own events businesses and supports them with an innovative online platform and active community to help them be successful.

Our goal is to be the bright spot in the modern busy woman’s life - the thing she looks forward to at home and on the town. Modern women don’t have time to be Martha, they need lifestyle delivered.

Alice's Table has been featured on Shark Tank, receiving a deal with Mark Cuban and Sara Blakely, in addition to Live with Kelly & Ryan, Create & Cultivate, The Everygirl and more.

Alice's Table launched in September 2015. While we are flower-focused today, you will never believe what else we have in store!

Our Team

Alice Lewis

Founder & CEO

In 2015, CEO and founder Alice Lewis launched Alice’s Table and the Alice’s Table Event Exec program with the mission to empower women to start their own creative businesses and give them the tools, knowledge, and community they need to be successful. By creating a community that prioritizes living well and working hard - the possibilities are endless.

Alice has been featured on Shark Tank, and secured top investors including Mark Cuban, owner of the Dallas Mavericks and Sara Blakely, Founder of Spanx, to help bring Alice’s Table mission to life. Alice was a guest on LIVE with Kelly & Ryan, The Everygirl, Create & Cultivate, among other accolades. She is a sought after speaker on startups, women’s entrepreneurship, and the experience economy.

In April of 2020, Alice announced a collaboration with 1-800-Flowers.com, as the two companies joined forces to bring fun-filled virtual and live floral workshops to customers nationwide. In August of 2020, Alice launched an extension of the collaboration with Harry & David, delivering virtual workshops focused on the presentation of charcuterie, cheese, and accouterments.

Alice graduated from the University of Pennsylvania with a major in Visual Studies and a minor in Consumer Psychology from Wharton. She received her MA from the Sotheby's Institute, where her thesis project garnered national attention, leading Alice to become an advisor to the US Customs and Border Patrol, the FBI Art Crime Department, and Palantir Technologies.

Alice is the Vice-Chair of Membership for the Museum Council at the Museum of Fine Arts Boston and is an active member of a number of charitable organizations throughout Boston.

William Rossiter


William is our CFO, focusing specifically on financial optimization for continued growth of Alice's Table over time. Previously he advised numerous high net worth families at ICONIQ Capital, gaining deep knowledge of the startup space and financial optimization in the valley. He earned a BA with honors in Economics and Accounting from Claremont McKenna College. William lives in Salt Lake City and is an avid rock climber.

Brooke Fine

Head of Partnerships & Business Development

Brooke focuses on Business Development and Partnerships. Joining us in 2017 from the children's apparel world, by way of Tea Collection, she is passionate about helping entrepreneurs start their own businesses and ensuring their success. In her downtime, she can be found biking along the Charles River in Boston with all 3 kiddos in tow or planning their next international trip. Brooke earned an MBA from Boston University and a BA from Pennsylvania State University.

Bridget Hogue Costello

Head of Growth

Certified coach, sales strategist, and entrepreneurial empowerment expert, Bridget Hogue Costello, joined Alice’s Table as the Head of Growth in 2020. In her past life, Bridget was the Head of Merchandiser Relations at Chloe + Isabel and worked at India Hicks in a National Field Development role - with a focus on creating strong leaders and coaching sales stars. Bridget landed at Alice's Table to once again build on the already existing community of strong, connected, female entrepreneurs. When she’s not supporting our field of Alice's Table Execs, she can be found in her kitchen or garden with her husband Lance, daughter Margaux, son Jack, and chihuahua Charli Brown.

Laura Campbell

Head of Product & Customer Experience

Previously the Marketing Lead at Alice's Table, Laura now oversees our Product and Brand Experience, focusing on elevating our brand through cutting edge technology and unparalleled Customer Care. After working in both agencies and start-ups, and being raised by a gardener-extraordinaire of a father, Laura joined Alice’s Table in 2016 in pursuit of advancing her start-up experience, while bringing her appreciation of the outdoors, indoors. She graduated from Simmons College with a BA in Public Relations/Marketing/Communications.

Michelle Crowley

Strategic Projects Manager

After years of cultivating relationships with our Execs, Michelle moved into a strategic role, managing our supply chain and special projects. She earned a BA in Chemistry from Assumption College, and joined Alice’s Table in 2017 to take her passion for event planning to new heights. In her downtime, Michelle can be found taking boxing classes, reading for book club, or traveling.

Erin Callahan

Event Sales Coordinator

Erin is our Event Sales Coordinator, focusing on event operations and assisting Event Execs with their events. Erin joined Alice’s Table in February 2020 to experience a true start-up and grow her skills from an operational standpoint. She earned a BA degree in Communication and Psychology from The University of Massachusetts Boston. In her downtime, Erin can be found taking hot yoga classes, trying out new restaurants, and walking Castle Island in South Boston.

Shea Robinson

Marketing Intern

Shea joins us as our Marketing Intern, contributing to public relations and social media for Alice's Table. She began her junior year at Boston University's College of Communications this fall, working towards a degree in Public Relations. Outside of work and school, Shea spends most of her time back home in New Hampshire with her six dogs.

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