September 14 marks the one year anniversary of my company, Alice’s Table, and I have been thinking a lot about the progress we have made and the lessons that I have learned along the way. If it is any indication of the absolute whirlwind the past year has been this is it. When asked how I want to celebrate my first year of business, I promptly said, "With a weekend of no email where I don’t have to leave my house!" I couldn’t pull the trigger on an away message, but I plan to at least put my laptop away!

Our site went live one year ago with an email announcement and a dream. At 3 p.m. that afternoon, the Alice’s Table phone line rang for the first time. I answered with a bit of a shaky voice, not knowing what to expect. On the other line was a Gilt City representative wondering if we were interested in a flash sale. I immediately straightened up on my living room sofa and said we would absolutely be interested in learning more if they could pass along some information (spoken in my most official voice possible). I was so excited I couldn’t see straight, we were noticed within hours of launching! What I didn’t realize was that this was just the beginning of a rollercoaster full of highs and lows.

Read the entire article on Venture Fizz.