Promoting Your Business 101September 28, 2016
A little over a year ago when Alice's Table launched, we had dreams that one day hosts around country could share their love of flowers and the Alice's Table lifestyle within their communities. Jump ahead one year, and thats a reality!
We are over the moon that we have so many wonderful hosts joining the Alice's Table team, and we want to be there every step of the way to help their business thrive. Luckily, with todays technology, specifically social media, marketing your business is not only accessible, but attainable. However, there are a couple tips and tricks that can help you maximize your reach, and we're here to help out all you fellow entrepreneurs.
1. Know Your Audience.
It seems simple, but often times we assume who our audience is and what social platforms they use. Many people have accounts on many platforms but only use one or two. Utilize the platform that your target audience is most comfortable on, as well as yourself! We also suggest asking customers where they heard about you, and what their primary social media is, that way in the future you know where to put your efforts.
2. Don't Ignore Hashtags
Yes, those silly little things actually do something, in fact they do a lot! Hashtags expand your reach on social platforms beyond your followers. For our Alice's Table hosts, using hashtags allows customers to easily search for events on Instagram, and see what were all about. We love spreading the Alice's Table lifestyle!
3. Add Mobile Friendly Links
So much of how we plan our lives is now done through our phones. Create a mobile friendly link, to add to Facebook and Instagram posts. That way when people see you promoting their event, they can book it straight from their phone, without having to remember to do so later! You can also leave a link to your latest event in your Instagram bio, so its easily accessible for users.
4. Balance Personal and Professional Posts
This can be hard to do as being an entrepreneur like an Alice's Table host is a lifestyle. However, remember that when posting on your social accounts, guests you don't know may be looking out of curiosity or interest. We love when hosts post about Alice's Table, but with their own flair to show their personality! Additionally, some hosts may choose to have a personal and professional accounts, to maintain that balance.
5. Showcase your Success!
While posting before an event is great for promotion, always remember to post after an event or a big launch! Show people who may have been curious before, want to see what your business is all about. We love seeing pictures of our hosts' events here at the Alice's Table HQ, and also love to share them, so post away and make sure to always tag us!