The Program

Q: How do I become an Event Exec?

A: We’re thrilled that you are interested in becoming an Exec, please fill out our Event Exec application. After you submit your application, you will be able to schedule a 15-20 minute video call on our site. We use the call to get to know you better and answer any questions you may have about becoming an Event Exec.   

Q: Am I the right fit?

A: Whether you have already have a 9-5 job or you're just looking for a simple way to make some extra cash, our Event Exec program is a great way to transform your love of flowers into an income, a way to meet new people or to simply do something creative.

Q: How much does it cost?

A: We want to keep the start up costs as low as possible! You can earn your start up costs back in approximately 3 events. For an initial investment of $699, each Event Exec receives four personal training calls, lifetime access to our proprietary event management platform, all the materials you need for a 20 person event, and more!

Q: How much can I make?

A: Event Exec’s can make an average of $400 to $450 per event depending on the number of attendees. You take home 70 percent commission on ticket sales before the cost of flowers and supplies, which on average cost $22 per person, per event.

Q: How often do I get paid?

A: You will receive payment after each event.

Q: What about taxes and insurance?

We recommend our Execs consult with a professional about insurance and taxes.

Events

Q: How do the events work?

A: You teach your friends how to arrange flowers— you bring all the supplies to the venue, conduct the class.

Q: What types of events can we host?

A: Public and private events. Public events are open to everyone, Alice's Table public events take place at bars, restaurants, and other partner locations, including retail stores. The price is $65 per person. Tickets are sold directly through the Alice's Table website. Private events can be arranged for showers, birthday parties, and more, in homes or private event spaces.

Q: Should I host a private event or public event first?

A: Both are great, but we suggest hosting a private event with your friends and family first to work out all the kinks!

Q: Is there a minimum number of attendees for an event?

A: There is no minimum number of attendees at public events, and we have done events up to 50 people. The average event is 15 to 20 people.

Q: Can Event Exec’s host weddings?

A: If you are interested in learning more about the wedding services please let your training team member know. Weddings require expert floral skill to execute.

Planning An Event

Q: How much of the planning do I do?

A: We handle all of the payment processing, customer support, platform access, and more for your business. However, you design and develop your events based on our training modules and with the support of the Alice’s Table team.

Q: How do I find venues to partner with?

A: Our Event Exec’s host events at a wide variety of venues. We love looking for popular venues with the ability to offer cocktails and food, or an additional experience. If you have an idea for a venue, go ahead and reach out! You can always design a custom event with the venue to best fit your Alice’s Table business.

Q: How do I find people to invite to events? What if I run out of friends to invite to my events?

A: We’ll provide you with training documents to help you start to identify prospective customers. Aside from reaching out to friends and family, it's great to connect with local organizations and communities within your city. You will quickly see that you know more people than you think and there’s no shortage of people that you can tell about your Alice’s Table events!

Marketing

Q: What do I do once my event is approved?

A: Promote, promote, promote! Create a marketing plan with the venue to market the event. You and the venue are equal partners in marketing the event: you want more people to come to boost your revenue, and they want more people to come to generate revenue for their restaurant/bar. It’s a win/win situation, so responsibilities are to be shared. Our training program provides a detailed guidance on marketing best practices.

Q: How do I ensure ticket sales?

A: Use social media, your network of family and friends, and the venue to market you event! Additionally, we are happy to promote your Facebook events for you. There is a $5 service fee included.

Flowers and Supplies

Q: How do I order flowers?

A: Each Event Exec purchases flowers through a local wholesaler or by using our company’s wholesaler. If you are hesitant about finding a wholesaler we recommend you use ours,  which will provide you with quality flowers drop shipped to your door the day before your event.

Q: How do I find a good wholesaler?

A: Use Google to find local wholesalers in your area and to go for a visit to preview their products.Tell them about your business and how they can help you!  Once you have a location you think is a good fit, send it to our team and we can share our thoughts.

Q: How do I find flower recipes for each event?

A: We provide our Exec’s with a wide variety of seasonal recipes to choose from. Each recipe includes complete arranging and care instructions.

Q: Can I create my own flower recipes?

A: Yes, but Alice’s Table HQ will review the recipe to ensure it’s an optimal recipe for your event before placing the order.

Q: How much space will I need to store my supplies?

A: You will need a place to store your aprons, clippers, vases and other materials. A small section in your garage or basement is perfect. You will also need a cool dark place to store the flowers before you take them to the event.

If your question was not answered above, simply reach out, we are happy to help! 

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Thank you for your interest in Alice's Table! 

Receive 10% off your first public event. 

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